SURFWEAR FOR THE SALT BORN

ABOUT LEIKI BOARDSHORT CO.

LINEAGE - EVOLUTION - INHERITANCE - KULEANA - IDENTITY

WHO WE ARE & who we're not

WE DON’T MASS-PRODUCE MAINSTREAM BEACHWEAR.

We build surfwear for those raised by the sea—shaped by its lineage, bound by kuleana, and responsible for carrying it forward.

Surfing isn't a trend to us. It's a heritage & identity.

WE'RE HERE TO RESTORE

TE RS & RITA O SRING

What the industry forgot, the tribe remembers.

WY W EIT

Surfing started as a ceremony & sacred rite.

A ritual of connection—to the ocean, to family/tribe, to something far greater than oneself.

But somewhere along the way the roots got lost. The sacredness, stripped away.

What once was tribal became trendy. What once was passed down became mass-produced. Big brands turned surfing into spectacle, ritual into performance, & identity into image.

WE'RE NOT HERE FOR THAT.

IF SURFING IS YOUR RITUAL,

THEN LEIKI IS YOUR TRIBE

RESTORING THE ROOTS & RITUAL OF SURFING

WHAT WE STAND FOR

EVERYTHING WE BUILD IS GROUNDED IN FIVE CORE TRUTHS CARRIED BY THE SALT BORN

THE LEIKI PILLARS

Lineage — We remember where we came from.
Evolution — We carry the story forward.
Inheritance — The ocean, the tribe, and history belong to us, and we pass them on.
Kuleana — What we inherit, we are responsible for.
Identity — Surfing isn’t what we do—it’s who we are.